If there’s one question that I get asked by my clients more than any other it’s “How do I get more traffic to my website?” and unfortunately there’s no clear cut answer to it.
An additional problem to this is ensuring that the traffic generated is “quality” traffic and many clients fail to distinguish between general, incentivized and quality traffic, although I believe each have their own uses.
Quality traffic is essentially visitors that are interested in your product or service and there is a chance they will purchase, sign up or refer it on to a friend or colleague. General traffic could of traffic from countries that you don’t offer your services to, and incentivized traffics comes from people clicking on links or adverts in order to complete some kind of offer and this type is generally frowned upon.
Visitors arriving to your website as a result of incentivized traffic usually don’t want your product but are just there to meet the minimum requirements in order to achieve the incentive they’ve been offered. An example of this may be a website which has a section stating “Help keep our site free by click on one of our sponsors”. The visitor is only click the ad in order to keep the services on the referring site free and results in your Pay-Per-Click (PPC) campaign paying out for a useless click… another $0.10 down the drain and each $0.10 will soon add up and cost you considerable money… none of this is any good for you!
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