I have just come across a blog entry by John Lamerton titled Send Me Free Stuff which has shown me yet another way, that I would never have thought of on my own, of using your website or blog to your advantage. The basic idea behind this was to make a blind request for free stuff to anyone who would be willing to send it to him in return for him writing a blog entry about the product they he received.
Why would anyone send him free stuff? Every company that has their own website is competing against everyone else for search engine rankings… the higher the rankings the more traffic, more sales, more comissions etc but one factor in gaining a better search engine ranking is obtaining backlinks. The company could make their money back many times over if they send out a freebie to someone who then writes about it on a busy blog.
I’m not sure if this would still work now or not… would a high profile blogger be happy with including product advertisements within their blog just for the sake of a few freebies or would they prefer to just stick to their topic of choice?



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