If you’re considering starting a home based business then you’ve probably spent a good few hours on Google searching for idea about what your new business could sell or services it could provide and I’m sure you’ve seen plenty of scam sites (see article: Working From Home – Avoiding the Scams). One thing you’ve probably come across a few times is “Affiliate Marketing” but what is this and what can it do for you?
Affiliate Marketing is basically referring someone to a product or service that you feel they would like to (and hopefully will) buy, and for each sale you generate you will receive a “finders fee” for finding the customer.
There are so many companies that use affiliate marketing including some big names such as Tesco, LoveFilm, Sky, Skype and many many more. I think a large proportion of companies which advertise on TV also use affiliate marketing as one of there advertising methods.
I’m sure that most websites would be able to earn income from affiliate marketing but you just have to think carefully about what and how you want to promote the products.
For example… if you run a golf club website you may wish to advertise a company who sells golf equipment or a website that offers discount round fees, or if your website sells chocolates when why not set up an affiliates with an online of offline card company to allow your customers to send birthday cards to the people they’re buying the chocolates for.
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